Lately

Efficient social media scheduling.

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Social media content automation

Content creation

Lately is a user-friendly, AI-powered platform that helps save time and optimize social media posts for small organizations and individuals, although it may require some time to learn and may not be a substitute for social media expertise on staff.

Screenshot of the homepage of www.lately.ai

Advantages

Saves time scheduling social media posts
AI generates optimized posts
Learns your messaging and trends

Disadvantages

Not a substitute for social media expertise
Some features can be buggy
Takes time to learn Lately AI

Plans and pricing

Free
$10 per month
$20 per month

Open Source:

Most suitable professions

Content Writer, Influencer, Marketer

Video

Use cases

Amplify blog posts
Schedule social media posts into the future
Boost social media engagement
Optimize social media posts for SEO, brand, and message

Performance

Lately’s performance and accuracy depend on the quality of the content it generates posts from and how well the user optimizes the posts for SEO, brand, and message. Lately begins to learn the user’s key words and messaging as it is used more, and picks up on trends and what works and doesn’t work for the user’s posts.

Target audience

Small organizations without dedicated marketing and communications staff
Individuals who want to be more organized and efficient with their social media content