Improvado AI Agent

Improvado AI Agent is an enterprise marketing analytics tool that uses natural language processing to answer questions about marketing performance. Instead of building dashboards or writing SQL, marketers type questions like “Which campaigns drove the highest ROAS last quarter?” and get answers with supporting charts in seconds.

The platform connects to 500+ marketing data sources, normalizes them into a unified metrics layer, and applies marketing-specific reasoning. It understands campaign structures, attribution models, and platform-specific metrics. The AI Agent can also generate automated reports on schedules, perform multi-touch attribution analysis, forecast spend and ROAS, and benchmark performance against industry data.

Security is a core selling point for enterprise buyers. The tool only shares metadata (like column names) with LLMs, never your actual marketing data. It supports deployment in Improvado’s cloud warehouse or within your own Snowflake or BigQuery environment. Compliance includes SOC 2, GDPR, CCPA, and HIPAA readiness. Pricing is custom and based on data volume, number of connected sources, and feature requirements.