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Hordus is a GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) platform that tracks brand visibility across AI-powered search engines. Where traditional SEO tools measure rankings in Google, Hordus measures something newer: how often and how accurately your brand appears in AI-generated answers from tools like ChatGPT, Claude, Gemini, and Perplexity.
The platform works in three stages: monitoring (tracking what AI engines currently say about your brand), operating (tools to adjust and improve those answers over time), and owning (governance controls to ensure accuracy, tone, and brand safety in AI responses). Each higher tier adds more automation and control over the process.
It is most useful for companies that already have significant brand presence and want to understand their AI search footprint, or for marketing and SEO teams trying to get ahead of a shift that is already happening. The free Sandbox plan lets you test the core concept before committing to paid tiers.
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Home > Category > Marketing > Generative Engine Optimization > Hordus AI
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