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Dub

AI link attribution platform

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Link tracking

Link attribution

Dub is a link attribution platform that combines short link creation, real-time analytics, and affiliate program management in one tool. You can create branded short links with built-in QR codes, set up A/B tests and geo-targeting, and track conversions from first click to final sale. The platform also includes an affiliate management system called Dub Partners for running referral programs.

Advantages

Full attribution tracking included
Built-in affiliate program tools
Open source codebase available

Disadvantages

Free tier is quite limited
Advanced features need Business plan
Pricing scales quickly with usage

Plans and pricing

Free
$25 per month
$75 per month
$250 per month

Open Source:

Yes

Most suitable professions

Entrepreneur, Marketer, Sales, SEO

Video

Use cases

Creating branded short links for marketing campaigns
Tracking conversion attribution across multiple channels
Running affiliate and referral programs for your product
A/B testing link destinations to optimize click-through rates

Target audience

Marketing teams managing multi-channel campaigns
SaaS companies running affiliate programs
Growth marketers optimizing conversion funnels
Influencers tracking partnership link performance
E-commerce businesses measuring ad attribution

HDRobots review

Dub is a modern link attribution platform that goes well beyond basic URL shortening. Founded by Steven Tey and based in San Francisco, the platform has processed over 139 million links and tracked more than 2 billion events. It is fully open source with its codebase available on GitHub, which is unusual for a commercial SaaS product in this space.

The platform is structured around three core products: Dub Links for creating and managing short links with advanced features like device and geo-targeting, custom link previews, and password protection; Dub Analytics for real-time conversion tracking from first click through final sale with customer journey insights; and Dub Partners for managing affiliate programs with automated payouts and partner dashboards.

Dub offers five pricing tiers starting with a free plan that includes 25 new links per month and 1,000 tracked clicks. The Pro plan at $25 per month bumps that to 1,000 links and 50,000 clicks with one year of analytics retention. Business at $75 per month and Advanced at $250 per month add conversion tracking, customer insights, and higher limits. Enterprise plans with custom pricing include unlimited everything plus SSO and audit logs.

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